Estilo Clothing The Rhythm of Style

The Rhythm of Style

Do You Have It? | Do You Stand Out? | Are You Unique?

In my 20+ years of selling t-shirts in various urban markets around the world I’ve learned from individuals like you that many shoppers worry about not finding relevant designs that stand out from the crowd and uniquely capture their personal expression.

Back in 1995 when I started Estilo Clothing there weren’t many other local clothing lines offering graphic tees. Fast-forward to 2016 and they are everywhere. Urban market places are now totally over saturated with independent clothing lines and many are simply selling the same exact graphics. Look online and now you’re trying to find a very tiny needle in a universe-sized haystack.

The problem is that a lot of brands follow trends and jump on bandwagons. Why this seems to work is that the general public also follows trends and also jumps on bandwagons. I call this junk designing and junk purchasing. This behavior is really affecting our planet because shoppers don’t actually love or connect with the products they are purchasing, so the items after a very short life cycle are never worn again and eventually get thrown out adding to our landfill. This is called the short product life cycle and because companies design with this cycle in mind they know they don’t have to make long lasting quality products. This unfortunately also works from a business standpoint in that they can deign cheaply and you have to keep spending to replace these product purchases with the next catchy trend and because well, you do need something to ware.

Estilo Clothing offers something completely different from this approach. We make unique high quality t-shirts with beautifully clean expressive graphics. We do this by putting focused creative thought into our design process and stick to subject matter that we are very passionate about – and it shows. The result is a specialized small and original clothing brand. Because we appeal to the more selective shopper our designs are still undiscovered by the masses preserving the freshness of our line. Our key to success has been in establishing repeat customers. Our customers are repeat customers for three reasons; the first reason is that they connect with our designs on a profoundly personal level, the second reason is that they continuously get noticed while wearing our designs and the third reason is the quality of our finished product. Here’s what some customers have to say:

"Hubby doesn't like to shop and nothing really draws his attention.  Estilo changed that - his designs drew us in and the soft fuzzy hoodie got hubby trying it on.  The friendly proprietor chatted with hubby and he walked away with a hoodie he really really likes... What is it about Estilo designs?  It's about music, jazz, Caribbean, old school, DJ, local...check it out, maybe it will draw you in like it did hubby..."

"I love Estilo clothing!  Good quality with original designs.  The owner is a good honesty guy and what's better than supporting our local peeps :)"

"Truly grassroots clothing; from artwork design to hand screen printing and labeling each item one-by-one...making each piece truly unique and beautiful!"

So what is it that makes Estilo Clothing designs such great t-shirts? As one customer says, “it’s about music, jazz, Caribbean, old school, DJ, local… check it out…” It’s the music that we are so passionate about at Estilo Clothing. Does Estilo Clothing speak to you?